Design grounded in evidence, not guesswork.
Good design starts with understanding people. We run research, map user journeys, prototype solutions, and test them with real users before committing to a full build.
Building the wrong thing is expensive. Research and prototyping stop that from happening.
A page that doesn't convert, a checkout that gets abandoned, a dashboard nobody uses. These aren't styling problems. They're signs that something was built without enough insight into how people actually behave. We fix that with research-led design and rapid prototyping, testing ideas before they become expensive mistakes. We offer a 15% discount for charities and not-for-profit organisations.
eCommerce: For The Natural Wood Floor Company, usability research revealed mobile friction points. Fixing them drove 90% new user growth and measurable gains in conversion.
Innovate UK: BrandSpark, our brand identity tool, was designed from concept through to working product with Innovate UK funding. Research and prototyping validated the proposition at every step.
What we do
From initial research through to tested prototypes and post-launch optimisation.
User research
Interviews, surveys, contextual enquiry, and stakeholder workshops. We identify who your users are, what they need, and where the current experience falls short.
Journey mapping and information architecture
Before we design screens, we map how people move through your product. This defines the structure and prevents expensive rework later.
Prototyping
Prototypes start with pen and paper, then progress to interactive visual designs, AI-generated mockups, and working code. Test the experience on any device before committing to a full build.
Interface design and design systems
Clean, accessible UI design at mobile and desktop breakpoints. For larger products, we build design systems with reusable components, design tokens, and documentation that scales.
Usability testing
We test designs with real users through moderated sessions, remote testing, and structured feedback. For The Natural Wood Floor Company, we video recorded user interactions to identify friction that analytics alone missed.
Conversion optimisation
Once a product is live, we use analytics, session recordings (HotJar), A/B experiments, and structured testing to identify friction and improve outcomes. Evidence-based iteration, not hunches.
How we work
A research-led process from understanding through to validated design.
Understand
We start with what you know and what you don't. Stakeholder interviews, existing analytics, support tickets, and any previous research. This shapes the research plan.
Research
We run the research that answers the most important questions. Sometimes that's user interviews. Sometimes it's task analysis, heuristic evaluation, and session recordings. We scale to what's needed and what the budget allows.
Design and prototype
We translate insights into wireframes, then high-fidelity designs and interactive prototypes. You review at every stage and can test the experience before committing to a full build.
Test
Testing is ongoing, not a single step. We test prototypes with users before development, then continue testing during and after the build. Each round reveals friction that gets addressed in the next iteration.
Build or hand off
If we're also building the product (which we usually are), the same team carries the design through to code. If not, we deliver design files, component libraries, and documentation your development team can work from.
Featured work
Research-led design that shapes successful products.
Kaizen Ticketing
UX design, front-end development, and a comprehensive theming system for a white-label football ticketing platform serving 80+ clubs. Winner of Best Match Day Technology at the 2025 Sports Technology Awards.
OpenTrack
Designed a cloud-based athletics management platform used by national federations across Europe. Research with officials and athletes informed an interface built for high-pressure, real-time use.
The Natural Wood Floor Company
Usability research revealed mobile friction points in the browsing and purchase flow. Redesign drove 90% new user growth and a 40% conversion uplift.
“Tasty Digital did an amazing job building out our online catalogue infrastructure and reducing user friction.”
Frequently asked questions
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Use our full quote form →Other services
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Facilitated workshops for product strategy, discovery, and stakeholder alignment. Practical sessions that turn ideas into clear plans.
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