OpenTrack is a modern platform designed to streamline athletics and virtual event management, reducing the workload for organisers while improving the experience for participants.
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Read moreOpenTrack is a modern cloud-based platform designed to streamline athletics and virtual event management, reducing the workload for organisers while improving the experience for participants.
Key challenges included:
With OpenTrack working across multiple national federations, the brand and digital presence needed to be scalable, adaptable, and instantly recognisable.
Tasty Digital worked closely with OpenTrack to craft a bold, modern, and functional visual identity that seamlessly extended across digital and physical assets:
Key Features & Innovations:
The project successfully established OpenTrack as a leading digital platform in athletics, with a cohesive brand and seamless user experience.
Key Outcomes:
“Tasty Digital played a crucial role in helping us define OpenTrack’s identity. The branding, website, and UI designs provided a strong foundation that has supported our rapid expansion across Europe.”
This project reinforced the importance of:
The OpenTrack project exemplifies how strategic branding and UX design can empower a platform to scale across multiple countries, making athletics administration more efficient and accessible worldwide.
