Case Study - The Complete Athletics Platform In The Cloud

The Challenge

OpenTrack is a modern cloud-based platform designed to streamline athletics and virtual event management, reducing the workload for organisers while improving the experience for participants.

Key challenges included:

• Developing a strong, recognisable brand identity that reflected OpenTrack’s innovation and accessibility.
• Designing a modern, intuitive website to communicate OpenTrack’s value to athletics federations and event organisers.
• Creating cohesive marketing assets such as business cards, brochures, roller banners, and apparel to strengthen brand visibility.
• Designing UI/UX layouts for the OpenTrack Federation Management System and Dynamic New Athletics (DNA), platforms built in collaboration with European Athletics to manage athletes, coaches, clubs, and competitions.

With OpenTrack working across multiple national federations, the brand and digital presence needed to be scalable, adaptable, and instantly recognisable.

Our Approach

Tasty Digital worked closely with OpenTrack to craft a bold, modern, and functional visual identity that seamlessly extended across digital and physical assets:

• Brand Development: Designed a distinctive logo, identity, and colour palette to set OpenTrack apart in the sports technology sector.
• Website Design & Development: Built a custom website using ** Bootstrap 4, GitHub Pages, Jekyll, and markup**, ensuring an accessible and lightweight online presence.
• Marketing & Print Materials: Created bespoke icon sets, business cards, brochures, roller banners, and apparel to reinforce brand recognition.
• UI/UX for Federation Management System: Designed layouts and interfaces for OpenTrack’s administrative platform, ensuring usability, clarity, and consistency for national athletics federations across Europe.

The Solution

Key Features & Innovations:

• Branding & Identity: A unified design language applied consistently across web, print, and event materials.
• Website Development: Lightweight, responsive, and well documented, using Bootstrap 4, GitHub Pages and Jekyll.
• Custom Iconography: Bespoke icons tailored to OpenTrack’s unique use cases and audience.
• Federation Management UI: Intuitive designs supporting a multi-national athletics administration system. Innovative score and ranking display developed for the Dynamic New Athletics (DNA) competition model.

Tech Stack

Impact & Results

The project successfully established OpenTrack as a leading digital platform in athletics, with a cohesive brand and seamless user experience.

Key Outcomes:

• Strong Market Presence: A professional, unified brand that resonates with athletics federations and event organisers.
• Scalable Design System: A branding and website infrastructure that has evolved with OpenTrack’s expansion across multiple national federations.
• User-Friendly UI: Simplified workflows and improved usability for federation administrators.
• Enduring Visual Identity: A flexible design system that has continued to support OpenTrack’s growth in the years since.

What We Learned

This project reinforced the importance of:

• Branding as a Foundation for Growth: A well-defined brand identity ensured OpenTrack’s visual consistency across digital and print.
• Lightweight, Scalable Web Solutions: Using Jekyll and GitHub Pages allowed for a flexible, low-maintenance website that has scaled with OpenTrack’s needs.
• Collaborative UI/UX Development: Close collaboration with OpenTrack’s technical team ensured that the designs were both aesthetically strong and technically feasible.

The OpenTrack project exemplifies how strategic branding and UX design can empower a platform to scale across multiple countries, making athletics administration more efficient and accessible worldwide.