To stay ahead of rising design expectations in football ticketing, Kaizen Ticketing partnered with Tasty Digital to evolve its white-label platform. The result: a cleaner, more flexible UI that helped secure Best Match Day Technology at the 2025 Sports Technology Awards.
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Read moreKaizen Ticketing, a leading SaaS provider for football club ticketing platforms, needed a refreshed visual identity that transcended the standard Bootstrap design. The company serves over 80 football clubs, providing a white-label solution layered on a Bootstrap-based system.
Key challenges included:
With a strict timeline to launch before the start of the new football season, incremental delivery was crucial to mitigate risks and ensure a smooth transition.
We adopted a systematic approach to achieve the project’s goals while ensuring minimal disruption to Kaizen Ticketing’s existing platform and users:
Key Features & Innovations:
The visual refresh brought a new level of professionalism and flexibility to our ticketing platform. Tasty Digital delivered a modern solution while keeping the transition seamless for our clubs.
This project reinforced the importance of:
The Kaizen Ticketing Visual Refresh is now a benchmark for modernising white-label SaaS platforms without disrupting existing infrastructure, setting the stage for future innovation in fan-facing ticketing experiences..
