Online stores that are easy to browse, buy from, and manage.
Whether you're selling flooring, wine, subscription boxes, or furniture, we'll design a shopping experience that fits your product and your customers.
WooCommerce, Shopify, and custom React builds.
We've delivered ecommerce projects across WooCommerce, Shopify, and custom React applications. The scope varies, but the goal is always the same: make it simple for people to find what they want and complete a purchase without friction. We favour open platforms because you should own your store, your data, and your code.
WooCommerce: For The Natural Wood Floor Company, better product categorisation and a clearer mobile experience led to 90% more new users and a 40% conversion uplift.
Shopify: As a Shopify Partner, we've built and customised themes for Cupple, ActionSpace, and Ancient + Brave.
What we build
From single-product Shopify stores to complex WooCommerce platforms with custom integrations.
WooCommerce stores
Custom themes, product catalogues, bookings, memberships, and payment integration. From transforming NWFC's FileMaker stock system into a high-converting platform, to integrating WooCommerce Bookings with Active Campaign CRM for Wimbletech.
Shopify stores
As a Shopify Partner, we customise Liquid themes and build Shopify apps using React Router. Shopify works well for product-focused brands that want a managed platform with less server-side overhead.
Subscriptions and memberships
For Fondugues-Pradugues, a Wine Club membership with access to limited runs and discounts. For Wimbletech, a booking-based membership platform integrated with Active Campaign CRM.
Marketplaces
For Crystal Palace Antiques, we built a platform where multiple dealers list their own products with individual listings, maps, and contact details.
Payment integration
Stripe for card payments, GoCardless for direct debit, PayPal where needed. We handle checkout flows, subscription billing, and webhook listeners.
Conversion optimisation
We use HotJar recordings, analytics data, and structured testing to identify friction points and make evidence-based improvements after launch.
How we work
We start with how your customers actually shop, then design, build, and optimise for conversion.
Discovery
We map your product catalogue, customer journey, and commercial goals. For existing stores, we start with qualitative research: session recordings, user interviews, and analytics review to understand how real customers behave before we recommend any changes.
Design
Sometimes the biggest gains come from identifying customer barriers and testing incremental changes to product pages, checkout flows, or navigation. When a full redesign is the right call, we design in Figma at mobile and desktop breakpoints with review at every stage.
Development
We build the store, configure products, set up payment gateways, shipping rules, and any integrations. Everything is tested across devices before launch.
Optimisation
Once the store is live, we use real data (HotJar, analytics, conversion funnels) to identify friction points and improve the experience iteratively.
Ongoing support
We handle updates, security, performance monitoring, and ad-hoc changes on hosting powered by 100% renewable energy since 2020. Most of our ecommerce clients stay with us on a retainer.
Featured work
eCommerce platforms built to convert, from specialist retailers to subscription services.

The Natural Wood Floor Company
Transformed a legacy retail system into a high-converting ecommerce platform. Ongoing optimisation since 2020.
Fondugues-Pradugues
Bilingual ecommerce store for a biodynamic vineyard in St Tropez. French and English, with direct-to-consumer sales and a Wine Club subscription.
Wimbletech
Booking system and membership platform for a community interest company. WooCommerce Bookings integrated with Active Campaign CRM for automated member communications.
“Really happy with the work that Toby has done for us. He has created a brilliant Shopify site for us and delivered on time and on budget. Highly recommend. Thanks so much Toby you are a star!”
Frequently asked questions
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Use our full quote form →Other services
Explore our other services that might be perfect for your project.
Web Design and Development
We design and build websites across WordPress, WooCommerce, Shopify and React. Custom themes, bespoke functionality, performance tuning and support.
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We design and build digital products: social platforms, data tools, ticketing systems and MVPs. React, TypeScript, real-time interfaces. London product studio.
Learn more →Hosting and Deployment
Managed hosting, deployment pipelines and ongoing site maintenance for WordPress, WooCommerce, React and static sites. Cloudflare, SSL, backups and uptime monitoring.
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