Turn browsers into buyers.
Conversion-focused e-commerce design and development. From standalone Shopify stores to WooCommerce platforms with complex integrations. London studio, ongoing support.
Why choose us for e-commerce
We combine platform expertise with conversion-focused UX to build stores that grow with your business.
Shopify Partner
Official Shopify Partner. Theme builds, app integrations, and store optimisation. Extending into Shopify Plus for brands that need multi-channel, large catalogue, and DTC capabilities.
WooCommerce & WordPress
Deep experience building WooCommerce stores on WordPress. Custom themes, plugin development, payment gateway integration, and performance tuning. We built a custom subscription basket app integrating with WC Subscriptions, allowing club members to update the contents of their monthly subscription box.
Conversion-focused UX
Data-driven design that improves conversion rates. For Natural Wood Floor Company, UX improvements delivered +90% new users and +40% conversion rate increase.
Omnichannel & DTC
Social commerce, marketplace integration, and direct-to-consumer solutions. Shopify Plus provides the infrastructure for brands selling across multiple channels with large inventories.
Payment & fulfilment
Stripe, PayPal, shipping API integrations, subscription billing, and tax compliance. We handle the technical complexity so the checkout experience stays simple.
Performance & growth
Core Web Vitals optimisation, SEO, analytics, and ongoing iteration. E-commerce sites need continuous improvement, not just a launch.
Services for e-commerce
Our e-commerce work draws on these core service areas.
Featured work
E-commerce projects designed, built, and optimised by our team.

Natural Wood Floor Company
WooCommerce platform with data-driven UX improvements. Better product categorisation and a clearer mobile experience led to measurable growth across the board.
The Little Fine Wine Company
WooCommerce Wine Club Subscriptions. We have supported this independent online company delivering half bottles of fine wine to your home since 2019.
ActionSpace
Shopify e-commerce store integrated into a traditional website, allowing supporters of this charitable organisation to buy one-off artworks, limited-edition giclee prints and gifts by ActionSpace artists.
“Tasty Digital did an amazing job building out our online catalogue infrastructure and reducing user friction.”
Built for trust and compliance
Security, accessibility, and responsible business practices are built into everything we deliver.
Data Protection & GDPR
Comprehensive data protection policies and GDPR-compliant processes for handling customer and payment data securely.
Accessibility Standards
WCAG 2.1 AA compliance ensuring your store is accessible to all customers, including those with disabilities.
PCI DSS Awareness
Payment security best practices. We integrate with PCI-compliant providers (Stripe, Shopify Payments) so card data never touches your server.
Environmental Responsibility
Sustainable business practices and carbon-conscious development. Green hosting options available.
Scalable & Maintainable
Solutions designed to grow with your catalogue. Clean code, documentation, and knowledge transfer included.
Ongoing Support
Post-launch monitoring, security patches, feature additions, and performance optimisation.
View our company policies: Privacy Policy, Data Protection, Environmental & Sustainability, Equality & Diversity, Modern Slavery Statement, Terms of Business
Frequently asked questions
Ready to talk about your project?
Tell us a little about what you need and we’ll come back to you within one working day.
Need to share budget and timeline?
Use our full quote form →