A good brand does the heavy lifting before you say a word.
It tells people what you do, whether you're credible, and whether you're for them. We help you get that right, from strategy through to a visual identity that works across every touchpoint.
Every identity we create is shaped by the business behind it.
We've created brand identities across sports technology, recruitment, cycling, financial services, manufacturing, and professional services. Each started from a different brief and ended in a different place, because that's the point.
Sports Technology: OpenTrack's brand identity now operates across European athletics federations, from logo to roller banners to branded kit.
Advocacy: Cycling UK's VoteBike campaign identity and digital platform for a national advocacy initiative.
What we deliver
From strategic positioning through to a visual identity your team can apply consistently across every channel.
Brand strategy
Before designing anything, we work with you to clarify your positioning, audience, and competitive landscape. The result is a short, clear strategy document you can actually use, not a 60-page deck that lives in a drawer.
Visual identity
Logo, colour palette, typography, and a design language that feels like you. We've created identities across sports technology, financial services, advocacy, and professional services.
Brand guidelines
A practical reference document showing how to apply the identity consistently: logo usage, colour values, typography rules, tone of voice, and examples across formats.
Marketing collateral
Business cards, brochures, banners, apparel, social templates. For OpenTrack, we designed everything from roller banners to branded kit across multiple European federations.
Digital brand application
We carry the brand into the website, the app, the email templates, and anywhere else it needs to live. Because we design and build digital products, the brand doesn't get lost in translation.
How we work
Here's what a typical branding project looks like with us.
Immersion
We learn your business, your market, and your ambitions. This might be a focused workshop, a series of conversations, or a review of existing materials.
Strategy
We define your positioning, your audience, and how you need to be perceived. You'll review this before we touch any visuals.
Creative development
We explore directions, present options, and refine based on your feedback. We start sketching in pen and paper, working up to Figma and Adobe Creative Suite with the most promising concepts.
Delivery
You receive final assets, a brand guidelines document, and everything you need to apply the identity consistently.
Activation
If you also need a website, marketing materials, or digital product design, we carry the brand straight through into delivery. No handoff friction.
Featured work
Brand identities that scale across platforms, markets, and organisations.
OpenTrack
Created a complete brand identity for a cloud-based athletics platform. Logo, colour palette, custom iconography, website, print materials, and branded apparel. The identity has scaled across multiple national federations.
Bijou Bikeworks
Complete brand identity for a cycling business: logo, website, and branded apparel. A cohesive identity that works across digital and physical touchpoints.
Norma Skemp Recruitment
Brand identity and tone of voice for a specialist recruitment consultancy. From positioning and logo through to website copy that sounds like the people behind the business.
“Tasty Digital played a crucial role in helping us define OpenTrack's identity. The branding, website, and UI designs provided a strong foundation that has supported our rapid expansion across Europe.”
Frequently asked questions
Ready to talk about your project?
Tell us a little about what you need and we’ll come back to you within one working day.
Need to share budget and timeline?
Use our full quote form →Other services
Explore our other services that might be perfect for your project.
Web Design and Development
We design and build websites across WordPress, WooCommerce, Shopify and React. Custom themes, bespoke functionality, performance tuning and support.
Learn more →UX Research, Design and Prototyping
Evidence-led UX research, interface design, prototyping, and usability testing for web applications, ecommerce and digital products.
Learn more →Digital Products and Apps
We design and build digital products: social platforms, data tools, ticketing systems and MVPs. React, TypeScript, real-time interfaces. London product studio.
Learn more →